Roughly 100 million sharks are killed every year - it is estimated that 70 million of those are taken to fuel the trade of shark fins.

Sharks keep our largest and most important ecosystem healthy. Our existence is largely dependent upon theirs.

Sharks are being killed for their fins, livers… for their flesh… for their cartilage… for their skin. And they’re being sold to you in disguise! But most shockingly – sharks are in our cosmetics. Chances are, you’ve used products that contain shark. You just didn’t know it!

We don’t think you want to be contributing to the demise of one of the oldest, most important predators the planet has, without knowing it! The uses for shark are vast, as are the places shark products can be found.

Sharks are being fished at the rate of up to 150 – 250 million sharks per year.